SOFT SAVING: A LIFESTYLE SHIFT FOR GEN Z

Soft Saving: A Lifestyle Shift for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: gain continuously, conserve aggressively, purchase a home, and prepare for retirement. However Gen Z is coming close to money with a fresh point of view. As opposed to focusing exclusively on lasting accumulation, this generation is prio

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